Jim Campbell & Nike
Jim Campbell (aka SomeOfMyWork) was one of a group of artists and designers to be invited to take part in Paul Jenkins’ Nike78 art project, where each creative received a pair of Nike shoes and was asked to use sport as inspiration to challenge the shoe’s function. Unfortunately Campbell became too busy during the project to make the deadline and had to step away before completing his contribution. Recently, however, he’s revisited his original concept and managed to finish this film, entitled LIVE [NIKE], as a personal project. “My take on this,” says Campbell, “was that since Nike first started making running shoes, we no longer just use them solely for running, but that we LIVE our life in them.
Rosie Lee & Nike
October saw the Nike Lunar Eclipse launch in London, an exhibition showcasing the eight major technologies in Nike Running. Held at the 1948 space in Shoreditch, the centerpiece of the event was this optical installation by design consultancy Rosie Lee. When viewed head-on the shoe appears complete, but move around the shoe and the 15 separate elements that make up the piece are slowly revealed.
RYZ & Daren Newman
Intercity have recently been working on a project for Vauxhall Motors with illustrator Daren Newman, and while we were looking through Daren’s website, we stumbled on his collaboration with the Portland footwear and fashion company RYZ (the brainchild of Rob Langstaff, former President of Adidas US and Japan).
Ben Drury & Nike
Part of the inspired Nike Stadium project, Ground Control to London is a short film by designer and art director Ben Drury. An after-dark journey through the city, the film was based on a running experience with Run Dem Crew, the running club based at Nike’s 1948 store in London.
Converse & Damien Hirst
Based on his All You Need is Love butterfly print from 2007, controversial British artist Damien Hirst has worked with Converse to create this Chuck Taylor All Star shoe for the Converse (PRODUCT)RED initiative.