Nike 1948 Relaunched
After an extensive redesign, Nike's 1948 concept store has recently re-opened its doors in Shoreditch, London. Not only has the store had a make-over, but so has the 1948 magazine which is now available as a free quarterly iPad app.
Celebrating the best of London's sport-related culture, the first 1948 download is a bumper issue with archive material from the previous printed magazines plus the brand new summer issue. With design by An Art Service, and contributions from the likes of Jiggery Pokery and Gary Warnett (Crooked Tongues), this new digital version of the magazine carries things on very much in the same style as its printed forerunner. The app also features exclusive interactive content from some of London's most original young creatives including photographers Shaniqwa Jarvis and Alex Sturrock, film-makers Nina Manandhar and Cieron Magat, and artist Rhys Coren.
Also, shown below are images of the redesigned store, which is part retail space and part creative playground. As well as stocking exclusive Nike footwear and apparel, 1948 offers an ongoing calendar of sports-inspired creative programming including installations from artists such as Best Ever, and film pieces from the likes of Tyrone Lebon.
One of the main architectural changes to the space has been the introduction of a raised mezzanine area which acts as a creative library and workspace for visitors to use, featuring an extensive collection of sports, sports culture and design publications.
Nike 1948 can be found at Arches 477/478, Batemans Row, Shoreditch, London, EC2A 3HH
The 1948 app is out now and available free for download here