08.02.12 / Permalink / Comments (0)

Canoe Inc. & New Balance

We've been meaning to write about this for a very long time now - so after a reminder from a paper artist we're currently working with, we thought we should at last share this project on the Art & Sole blog. Created by communications agency Canoe Inc., this faithful recreation of the famed New Balance factory in Flimby, UK, was made entirely from NB shoe boxes...

Originally created to launch the 2011 New Balance lifstyle collection, the model was built to commemorate NB’s core beliefs; that of fusing classic designs from the past with innovative ideas from the future. The completed version was first displayed on the New Balance Bread & Butter Berlin show stand in July 2011, and later went on to be showcased at several other trade fairs to help promote NB's Made in England campaign

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