Vans & Supreme & Campbell’s
Today sees the US/UK and online release of this Andy Warhol-inspired collaboration between American soup manufacturer Campbell’s and skate brands Vans and Supreme…
Already part of American culture for over 100 years, the Campbell’s soup can label was famously propelled further into the public pysche throughout the 1960s and 70s by pop artist Andy Warhol, who created various artworks using the Campbell’s label as subject matter.
To highlight the iconic nature of the label, as well as giving an obvious nod to Warhol, Supreme have teamed up with Campbell’s to create a small group of products including three Vans sneakers – a Sk8-Hi, a Half Cab and an Authentic silhouette. Each of the shoes has been all-over printed with a Campbell's soup label pattern, and a matching T-shirt and three different 5-panel caps complete the collection.
This isn’t actually the first time Warhol has been linked to a sneaker collaboration - back in 2005, as part of the adidas Superstar 35th anniversary project, Warhol’s artwork was featured on a Superstar II silhouette. The shoe referenced Warhol’s Athlete Series (from roughly the same period as the Campbell’s work), and featured images of basketball legend Kareem Abdul-Jabbar.
The Vans & Supreme & Campbell’s collection is available online, or via the Supreme New York, Los Angeles and London stores, as from today