16.07.12 / Permalink / Comments (0)

Nike & Liberty

Since our original story, there have been quite a few releases in the ongoing collaboration between Nike and Liberty Art Fabrics (including this year’s Cortez, Air Max 1 and Free 5.0 release). The most recent offering from the series is this seven-shoe collection featuring the striking Lotus Jazz print…

It seems the Lotus Jazz collection has been released in two parts: the first, entitled the Running Collection, is billed as ‘an exploration of Nike Running's journey from pure performance to the digital future’ and is made up of four Nike+ enabled running models - the Air Max 1, the Free Run+, the LunarGlide+ and the Lunar Montreal.

The collection moves away from the classic floral aesthetic of previous releases and the design aims to reflect ‘a futuristic direction in line with Nike’s digital innovations’. The Lotus Jazz print, originally created in 1965, was selected to convey modernity, as well as echoing the curves of a running track. All four shoes in the Running Collection feature premium materials (such as the Free Run+ with woven upper) and have a clean monochrome colourway with contrasting neon volt (green/yellow) detailing.

The second part of the collection sees a more fashion/lifestyle-inspired theme and features three basketball silhouettes including the Air Force 1, the Blazer and the Dunk Skinny. Although again featuring premium materials and a neon green/yellow colour pop, the overall tone of these shoes is slightly different, using brown and khaki hues in place of stark black and white.

Much-like the previous Nike/Liberty collaboration we posted, the Lotus Jazz collection has again been launched in style - with Nike taking over the Liberty central atrium with a specially commissioned display (as well as a full window display) to highlight the lightweight nature of the running shoes. Corresponding with the overall branding of the project, the installation features a spiral of varying-sized balloons (in relevant patterns/colourways) connected to the four shoes that make up the Running Collection.

Available (in women’s sizing) from 16 July online and in-store from Liberty, the Nike & Liberty Lotus Jazz collection will also be available from select outlets on 1 August. A limited edition of 24 Liberty Nike Destroyer Jackets are also available (in two styles) in-store only at Liberty

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