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Art & Sole & Geneviève Gauckler

Created by French artist Geneviève Gauckler, and using a metallic silver paper, today sees the release of the fifth in our series of specially commissioned screenprints. To mark the occassion, we thought we'd ask Geneviève a few questions about the project, as well as taking the opportunity to show a little more of her work here...

Can you tell us a little about your background and the work that you do..?
I've been working as an illustrator for more than 12 years, and before that I was a graphic designer. I'm French, live in Paris, and I like to travel around to discover new landscapes, new shapes and other ways of thinking.

What is your relationship with sneakers and the sneaker industry?
None really, except that sometimes I buy sneakers just because I find them beautiful. I don't do that often though because I don't like to own too many objects, so I choose carefully. I think sneakers are one of the main objects of our modernity, of say the last 30 years, alongside things such as the Walkman, the iPhone, Ikea furniture and eating sushi.

What was the inspiration behind Elevation, the print you created especially for Art & Sole?
Most of the time, when I start working on a project, I don't have any preconceived ideas. I just play with different shapes, trying to surprise myself. Afterwards, I'm able to see what the idea was behind it. Elevation is about being ready to take off, ready to discover new fields, and to have enough energy to do it thanks to the powerful jetpack! I'm always very influenced by our social and political background, and right now that means the ecologic and economic issues our Western countries are going through. Are we ready to cope with all the Earth’s issues?

What is the relevance of the sneakers in the piece?
The high top sneakers are very protective and also they show how rooted the character is. It's a paradox; in order to discover new lands we need to get rooted, to know where we come from.

Finally, you originally supplied three different options for the print (giving us a very hard decision to make!), how did you find working to the (very loose) brief of 'Art & Sole'?
I loved it - it's very exciting to get such a brief because then I'm expressing myself completely. It's a luxury to be able to deliver an artwork without any constraint, so thank you very much for the opportunity. It's also a responsibility, and I feel that it's better to deliver an artwork that has a positive impact. I mean, designing a silkscreen print means that the image will be hanging on someone's wall, so I'm happy to offer an image about the strength we need everyday - the strength to cope with life's everyday problems.

Our thanks go to Geneviève Gauckler. Shown here is a selection of Geneviève's work, including the Elevation screenprint for Art & Sole (shown immediately below).

Elevation by Geneviève Gauckler is limited to an edition of 50, emboss stamped, and signed and numbered for authenticity. To purchase a print, please click here

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