19.12.12 / Permalink / Comments (0)

Nike & Be@rbrick

Following on from last year's Air Force 1 Be@rbrick release, this most recent Nike & Medicom Toy collaboration (which is released today) focuses on the latest incarnation of the AF1 silhouette - the technology-laden Lunar Force 1...

Last Wednesday saw the worldwide release of the Nike Lunar Force 1 (more on that coming soon), a new take on Nike's classic Air Force 1 silhouette. Updating the original shoe with Nike's latest technology - a seamless Hyperfuse upper and a Lunarlon midsole - the new look is certainly a fitting way to show how far the Air Force 1 has come in it's 30 year history.

The first to make their mark on this new silhouette are Japanese toy manufacturers Medicom Toy. The collaboration is based around Medicom's Be@rbrick character (a bear shaped block-style figure created from the concept of a digital-like teddy bear) and features two Lunar Force 1 colourways. Both shoe colourways reference previous collaborations between Nike and Medicom; the white/blue version relating to the Japan-exclusive SB Dunk from 2004, and the black/white version relating to one of the two Air Force 1 colourways released as part of Be@rbrick's 10th anniversary last year. Be@rbrick branding is also embossed onto the tongue tabs of each shoe, as well as being printed onto each insole.

As part of this 'collection of collectibles', Medicom have also produced matching Be@rbrick toys available in both 100% and 400% versions for each shoe colourway. Each figure also features an illustration of the relevant shoe on it's body.

Interestingly, Medicom first introduced the Be@rbrick to the world back in 2001, and the first collaboration with Be@rbrick and Nike dates back to 2002. Merging the fanaticism of sneakers and art/toys, the Air Force 1 Be@rbrick figure was white and red, and featured an illustration of an Air Force 1 sneaker on its body - just like today's Lunar Force 1 release...

The Nike & Be@rbrick Lunar Force 1 collection is available worldwide in limited quantities. The collection also features two Destroyer jackets, available as a Japan-only release

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