24.04.13 / Permalink / Comments (0)

Matt Stevens & Nike

Following on from his MAX100 project, illustrator Matt Stevens was recently commissioned by Nike to expand upon his tribute to the Air Max 1, in a project aptly titled #AIRMAX...

In his original MAX100 project (which eventually evolved into a book via the Kickstarter website) Stevens challenged himself to create as many visual interpretations of the Air Max 1 as he could imagine. This led him to utilise an enormous range of visual concepts and mixed media, ranging from shoe-shaped pancakes to a car air freshener. To coincide with the recent release of the Air Max Enginered Mesh series, Nike asked Stevens to expand upon his original subject matter and apply his experimental approach to the four most classic Air Max slhouettes; the Air Max 1, Air Max 90, Air Max 95 and the Air Max 97.

Alongside Steven's personal interpretations, the underlying themes for many of the illustrations are design inspiration, colour, cultural significance and reinvention. The more obvious references to these themes include the Air Max 1's visible air unit which was inspired by The Centre Pompidou in Paris, the Air Max 90's infrared (originally labelled radiant red) colour, the Air Max 95's anatomical references and the Air Max 97's resemblence to the Japanese 'bullet' train.

To view the entire #AIRMAX project, visit the Nike's Facebook page here

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