17.04.13 / Permalink / Comments (0)

Mimi Leung & adidas

Vice Australia recently asked graphic artist Mimi Leung to work alongside industrial designer Chris Ruffe on this bright and bold neon light window display for adidas Originals at the Platypus sneaker store in Melbourne…

When it came to creating the piece, Leung wanted to push the use of the neon lighting by using fluoro colours to make the display change dramatically at night. Ruffe came up with the idea of using 3D elements, and so the display was built up from three seperate layers; a printed backdrop featuring Leung’s main illustration, cut-out vinyl pieces for the various characters, and the neon lighting itself. The shoes were then placed to interact with the characters and to add to the flow and dynamism of overall the piece. 

As Leung explains; ‘The idea is that these crazy, mad beings and forms (like little ghosts) are bursting out from an abstract organic form and playing with the shoes at night, when no one's looking.’ A short video documenting the production process is also shown below

To see more of Leung's work, visit her freshly updated website here

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