28.06.13 / Permalink / Comments (0)

I Love Dust & The Nike Air Max Sneaker Ball


Although it seems like a (very) strange concept, Nike’s recent Sneaker Ball event in Paris was interesting to us for a number of reasons - the first being that it was held in the iconic Pompidou Centre, the building with the inside-out architecture that had inspired designer Tinker Hatfield to create the very first visible Nike Air bubble 25 years ago…

The event was staged to further this year’s celebrations of the 25th anniversary of Nike’s Air Max system and, interestingly, the majority of guests won the chance to attend the event by showing their love for Air Max through an Instagram competition.

Apart from a light show on the Pompidou's exterior, our next point of interest was the Air Max-themed exhibition inside the building, which included a collection of Air Max footwear from throughout the ages (including a well-know artist collaboration or two) and an incredibly detailed 30-metre-long History of Air Max timeline created by UK design studio I Love Dust. For those interested, a graphic of the entire timeline, plus some carefully selected details, is shown below alongside the invite for the event which was also created by I Love Dust.

If that wasn’t enough, the revered Tinker Hatfield was on hand to choose the best Air Max styles from the 800-strong crowd - crowning the king and queen of the Sneaker Ball and presenting them with custom-built Air Max trophies...

To see more work by design studio I Love Dust, click here

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