Nike & Accept & Proceed
Back in 2007, UK-based design studio Accept & Proceed worked with a range of illustrators to embellish iconic Nike footwear with stories of innovation and technology...
Whilst a project from the archives, we here at Art & Sole have always been a fan of the artworks created for this collaboration. The themes briefed to the chosen artists all celebrated the innovation and technology found within Nike's footwear, including topics such as 'Seduced by Innovation' and 'Recognise the Original'.
In order of appearance, Jon Burgerman illustrated his Venus Flytrap-inspired interpretation (which was later expanded into the seven-shoe Magnificent 7 pack) onto a pair of Air Max 90s, whilst Andy Forshaw's illustrations were laser-etched on the Air Classic BW. The Air Max Plus was worked on by Oliver Hibert and Accept & Proceed themselves, who's design (using the air-unit from that particular shoe) was based around an x-ray theme.
As part of the project, illustrator Steven Wilson also created a shark-inspired artwork to appear on an Air Max TN as well as the hybrid Nike Air TN Free model (made up of the Air Max TN upper and a Nike Free sole), as shown bottom.