13.01.15 / Permalink / Comments (0)

Reebok & Mander & SNS

Following on from our recent piece on the Sneakersnstuff 10-gruppen & Puma collaboration, we wanted to post something on a more recent SNS project - The Pump 'Blacklights' shoe created as part of last year's Reebok Pump 25th anniversary celebrations...

Teaming up with Sweden-based illustrator Mander (Martin Ander), SNS collaborated with Reebok to create a version of The Pump silhouette inspired by classic blacklight posters. Part of the US psychedelic fashion scene in the late 1960s, blacklight posters were printed with fluorescent inks that would glow when viewed under a black light.

The shoes aim to recreate this style with black perforated suede contrasted with neon colours underneath. Go further inside the shoe and you'll find the excellent (and suitably psychedelic) artwork by Mander on the insoles (which was also created as a seven-colour fluorescent screenprint and given away to customers who purchased the shoes in-store).

The Reebok & Mander & SNS The Pump 'Blacklights' are still available online here

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