Reebok & atmos & Jun Watanabe
Japanese art director Jun Watanabe has been very busy lately, with sneaker collaborations for the likes of UBIQ and Madfoot!. Now, in his most recent project, Watanabe has teamed up with Tokyo-based sneaker store atmos for this three-way collaboration with Reebok.
The shoe of choice is the Reebok Insta Pump Fury (itself no stranger to crazy colourways), and Watanabe's bold design features hot pink contrasted with sky blue, white on black polka dots, and pull tabs (front and back) printed with his trademark Bottle Head character. 'I wanted to make this collaboration something that emphasised aspects of both product design and graphic design', explains Watanabe.