adidas & Mary Katrantzou
Fashion designer Mary Katrantzou has recently collaborated with adidas Originals on this eclectic collection of shoes and apparel - all of which are embellished with the designer's iconic and hyper-coloured kaleidoscopic patterns...
With many fashion-sneaker collaborations being somewhat unsuccessful, we thought this more unique collection (albeit probably not to everyone's taste) was an interesting way of merging the two worlds together. The shoes selected for the collaboration (in order of the images shown here) were the Equipment Racer, ZX5000 and Marathon TR. In an interesting twist on the usual fashion-sneaker relationship, each shoe is partnered with selected pieces of apparel - printed with features of the Katrantzou-designed sneakers.
For the designer, the aim of the collaboration was to produce something that hadn't been seen before in the long history of adidas partnerships. Already working on a shoe-inspired clothing range for SS14, Katrantzou felt it a natural progression to develop the range for adidas, whilst ultimately keeping the collection feminine. A visit to adidas HQ and research into the archive eventually prompted the designer to work with running shoes selected.
The adidas & Mary Katrantzou collection is available online here