12.10.13 / Permalink / Comments (0)

Nike & Feel London

We were lucky enough to be invited to the media preview of Nike's Feel London event yesterday, kicking off a 10-day festival featuring a programme of workshops and cultural events inspired by Nike's latest running innovation - the Nike Free Hyperfeel...

Held at the 1948 space in Shoreditch, the festival is the culmination of Nature Amplified (The Art + Science of Natural Feeling), the exhibition that has been travelling the world recently (which we originally covered here). Feel London will see artists, athletes and designers hosting daytime workshops, workouts and installations inspired by the sensation of 'feel', plus nightime events will also see performers, musicians and visual artists presenting specially commissioned shows, again celebrating the role of 'feel' in relation to art, science and sport.

All of these activities are taking place against the backdrop of four art installations - three of which (by Universal Everything, Daniel Widrig, Quayola & Sinigaglia) were part of the existing Nature Amplified exhibition, with the fourth being a specially commissioned piece celebrating the body in motion by Japanese creative collective Rhizomatiks (a detail of which is shown below). The articulation of feeling, and specifically the Nike Free Hyperfeel’s ability to connect the foot to the texture of the environment, is the focal point of Rhizomatiks' sensory installation entitled Trace. For those interested, we were lucky enough to interview Rhizomatiks to find out a little more about the project - the resluts of which will be posted on the blog very soon.

In addition to the above events, another part of the 10-day programme of workshops and performances will be FEEL.TV. Nike will partner with Hellicar & Lewis on 17 October to host a live interactive online broadcast from 1948 at www.nike.com/FeelLondon. The broadcast will again feature a series of artists, musicians and performers including Associate Artists of the English National Ballet, the London Contemporary Orchestra, Redlight, plus Run Dem Crew and other special guests. Viewers also will be able to interact with and influence the performances in real time by tweeting 'shout-outs' and commands. To see more, take a look at the teaser video shown below...

For more information on the festival, a full schedule of activities (including all workshops, workouts and talks) can be seen here (we're particulary interested in the day long workshop run by graphic artist Ben Drury, sound artist Yuri Suzuki, Run Dem Crew and Nike Innovation Kitchen). Our interview with Rhizomatiks, plus updates on the events happening at the festival, will be on the blog very soon...

The Nike Feel London exhibition is free to enter and will be open to the public from Friday 11 October to Sunday 20 October (no advance booking is required). All workshops, workouts and talks are free to attend but require advance booking as places are limited.
For more information visit the Nike website here

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