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A Call for Creativity: The Flyknit Collective London

Nike have just been in contact to let us know about this series of creative workshops, inspired by their innovative Flyknit technology. The first in the series is themed on 'Sustainability', and to gain entry all you have to do is 'illustrate a change you want to see in your streets'...

The shoe that's inspired all this creativity is the Nike Flyknit, which launched earlier this year (in fact we intend to write more on the project when the time is right). The Flyknit uses ground-breaking technology to create footwear with a knitted upper, using yarns that are precision engineered to create a lightweight, form-fitting and almost seamless upper. The Flyknit Collective workshops, to be held at Nike's 1948 space in London, will use each of the key attributes of Nike Flyknit as inspiration for four creative community events. Led by a selection Nike's own innovators and London’s creative talent, the final outcome of the workshops will be a real-life project that combines sport and culture.

Each of the four week-long workshops will aim to explore the specific sport needs of local East London communities, and Nike are looking to recruit participants for the workshops throughout May, June and July this year. As mentioned above, the series launches with ‘Sustainability’ and will be hosted by Dave Cobban, from Nike’s Sustainable Business & Innovation department, alongside illustrator Daniel Frost and architect/design practice We Made That. Selected participants will ultimately create a illustrated map that conveys sustainability in East London. If you're interested in being involved, simply complete the call for creativity by submitting an illustration of 'a change you want to see in your streets' via the Nike 1948 website (where you can also view the entries so far). The deadline for submissions is 17.00 on 5 June 2012, and winners will be notified if they've been selected.

Subsequent workshop challenges, based on the themes of ‘Lightweight’, ‘Formfitting’ and ‘Performance’ will be announced in June and July with their own specific entry details. Nike visionaries Martin Lotti, Global Creative Director, and Ben Schaffer, Innovation Lead, will take charge alongside names such as designer Astrid Andersen, interactive artists UVA, film-maker Grace Ladoja, stylist Susie Bubble and film-maker Tyrone Lebon.

At the end of each week, the output from the workshops will be presented to the public through exhibitions held at 1948, as well as being incorporated into a permanent regeneration design project (details of which currently remain under-wraps) as a legacy for East London

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