18.03.15 / Permalink / Comments (0)

Nike Masters of Max

Celebrated on 26 March, Nike’s second annual Air Max Day is approaching fast - and the build up to the event is in full swing. Masters of Max: The Air Max Icons sees Nike looking back to the icons of the Air Max family with these beautifully rendered air-themed images…

The imagery is heavily themed around the all-important visible air unit of each shoe - picking up on the bold colours individual design elements. A total of nine shoes (the ‘Masters of Max’) are depicted and, just incase you weren’t sure, they include the Air Max 1 (the shoe that started it all), Air Max 90, Air Max 180, Air Max 93, Air Max 95, Air Max 97, Air Max 2003, Air Max 360 (one of our favourites) and the latest incarnation of the series, the Air Max 2015.

Also shown below is a great Air Max Day-themed film depicting Tinker Hatfield’s desk. Interestingly, the film counts backwards through the key Air Max silhouettes – ending on a shoe that was actually designed two years before the Air Max 1 was created in 1987. It looks like ‘The One Before the 1’ could well be a surprise Air Max Day release…

Our suspicions have been confirmed, and Nike have recently announced the release of the Air Max Zero - 'The One Before the 1' - and so we've added an image of the shoe to the end of this piece. It seems the story around the birth of the Air Max 1 (in which Tinker Hatfield travels to Paris where the inside-out design of the Centre Pompidou inspires him to create the visible air bubble) is only half true. The Air Max 1 was actually the result of several design iterations, one of the earliest being the concept of the Air Max Zero... the one before the 1.

The Nike Air Max Zero is officially released on 22 March 2015

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