Reebok & Stash
The last time we saw graffiti artist Stash in collaboration with Reebok was back in 2011, when we featured his work with Packer Shoes here. Almost two years on, Stash is back once again to curate Reebok's latest City Classics collection, alongside a team of 12 international artists...
The main focus of the collection is the Reebok Classic Leather model, which has celebrated its 30th Anniversary this year through a host of collaborations with international sneaker stores. For this project, legendary New York graffiti artist Stash was asked to create three colourways of the Classic Leather, and then to curate a selection of 12 of his favourite artists from cities around the globe to compose artwork to apply to their own Classic silhouettes.
In order of appearance below, the line-up includes: Swifty (London), Rae Martini (Milan), Pose (Chicago), Tati (Miami), Eklips (LA), Monster (Paris), Totem (Atlanta), Sick Systems (Moscow), Wane (NY), Da Flow (Mexico City), Rimo (Tokyo) and Mad (Philadelphia) - all of whom are highly respected artists within their own cities.
As we've seen from previous footwear projects he's been involved with, Stash's creations can be quite minimal in design, often using simple colour blocking to great effect. For this project, Stash put together three separate colourways of the Classic Leather - a grey, a red, and his signature tonal blue make-up. The only other sign of his work being applied to the shoes is an embroidered handstyle on the rear section of the upper, very subtley sewn in the same colour as the suede.
The other artist versions, however, take on much more of a graphic look, using specially produced artwork and applying it to the footwear in various ways. Rimo, Da Flow, Sick Systems and Totem all took a digital approach to their pieces, including details relating to the cities they'd been chosen to represent. Eklips used an image of a paint-flecked wall which appears to contain years worth of paint, while Mad, Pose and Wane stuck to their roots and painted wild style graffiti lettering, with sections selectively chosen to be used on the shoes. Finally, Monster, Rae Martini and Tati hand-painted their work and UK-based artist and graphic designer Swifty put together a mixed media collage, including former Prime Minister Winston Churchill and historical references to anarchist groups and bombings which have taken place in London (more information on Swifty's piece to follow soon)...
Check out the images below to see all the shoes from the collection alongside the specially-created artwork, plus a short film in which Stash explains the project in his own words.
The Reebok City Classics collection launched on 1 July. To promote the release Stash also took part in a live-painting event at the Overkill sneaker store in Berlin