Stephen Cheetham: Sneaker Boxes
After some initial research and image searching, Cheetham decided upon a collection of boxes from four of the largest sneaker brands - Nike, adidas, Vans and Converse. Each print shows a collection of boxes from the early days of the brand, through to the more modern boxes that are used today - all stacked as they would be in many a sneaker collectors bedroom.
'For me it's very interesting to see how a brand has evolved over the years,' explains Cheetham, 'and the box is a key indicator of this evolution. The logos, the colours and the box construction all communicate different aspects of the brand. I wanted to show the box as a product in it's own right, away from the sneakers that it houses.'