Statistics Highlighting The Perks of Making Fashion Videos
Oh! But wait, before we dive deeper into the steps of fashion videography, let’s first discuss the benefits of making this type of content. Here are seven statistics highlighting why you should invest in creating compelling fashion videos:
Here are five statistics that highlight some of the key advantages of videos for your fashion brand:
- According to a survey by Google, 55% of shoppers say that online videos have helped them make more informed purchase decisions.
- Animoto reports that 93% of businesses have landed a fresh customer because of a video on social media.
- According to HubSpot, 54% of consumer consistently prefers video as an essential part of brands.
- A report by Wyzowl found that 91% of brand use video as a marketing tool, and 87% of those businesses said the video had increased traffic to their website.
- According to Wistia, people spend, on average, 1.4 times more time on pages with video than without.
Benefits of Fashion Videography
Let’s discuss the five benefits of employing fashion videography for your brand to complement these five statistics and further entice you. These advantages include,
Increased brand awareness
Fashion videos effectively increase brand awareness, as they can be shared on social media platforms, websites, and other digital channels. With its innate shareability and potential to become viral, fashion brands can leverage the power of videos to reach a larger audience and engage with potential customers.
Improved product visibility
With fashion videos, you can showcase your products in a way that static images or text cannot. Videos can provide a 360-degree view of a product, showcase the fabric’s texture and drape, and demonstrate how the garment moves on a model. These features can help customers make more informed purchase decisions and reduce the likelihood of returns.
Enhanced storytelling
Fashion videos can tell a brand’s story and convey its unique identity more engagingly. With the help of a music video maker, visual effects, and storytelling techniques, fashion videos can create an emotional connection with viewers and help build a brand’s image and reputation.
Increased engagement
As we know, videos are entertaining, interactive and engaging; thus, they can help increase your brand’s customer engagement. Interactive videos, such as shoppable videos, allow customers to shop directly from the video, reducing the friction between inspiration and purchase.
Improved SEO
Another benefit of fashion videography is its ability to improve a brand’s search engine optimisation (SEO) efforts. Videos are more likely to be shared and linked than static images or text, increasing a brand’s visibility and ranking on search engines. Additionally, video content is favoured by search engines, which can result in higher search engine rankings and more traffic to a brand’s website.
How to Make Compelling Fashion Videos
Now that we have a brief understanding of fashion videos and why they have become an essential part of modern marketing strategies for fashion brands, let’s proceed to the steps of creating them. To make a compelling fashion video, several essential steps must be followed. Let’s go through each of these steps.
Step 1. Define Your Objective
The first step in creating a compelling fashion video is to define your objective. Ask yourself, what do you want your video to achieve? Do you want to increase brand awareness, promote a new collection, or engage with your audience in a new way? Once you have a clear objective, you can plan the video accordingly.
Step 2. Create a Storyboard
The second step is to create a storyboard. A storyboard visually represents the video’s key scenes, shots, and angles. It will help you plan the video and ensure it flows smoothly from start to finish.
Step 3. Select a Theme
The third step is to select a theme. It is important because it will help to set the tone for your video. Choose a theme relevant to your brand and the message you want to convey. For example, if you are promoting a summer collection, you might choose a beach theme.
Step 4. Choose the Right Location
The fourth step is to choose the right location. The location you choose will greatly impact the overall look and feel of your video. It should be relevant to your theme and provide a visually stunning backdrop for your models.
Step 5. Find the Right Models
The fifth step is to find the right models. Your models should represent your brand and the message you want to convey. They should be comfortable in front of the camera and able to showcase your clothes in the best possible way.
Step 6. Highlight the fashion pieces
Once you have accomplished the five steps above, you can start your video recording process. It’s important to note that the fashion pieces are the video’s main focus, and they should be showcased in the best light possible. Use creative ways to showcase the details of the pieces, such as using close-ups, showing the pieces in motion, or highlighting the intricate details.
Step 7. Use the Right Music
After recording your video, the next step is to utilise an audio editor and integrate trendy and appropriate music. Music plays a crucial role in creating the right atmosphere for your video. Choose music that is upbeat and energetic or calm and relaxing, depending on the mood you want to create.
Step 8. Enhance Your Video
The final step is to enhance and edit your video. Edit your footage to ensure it flows smoothly and effectively communicates your message. You may invest in a professional tool like a video editor to make the process easier.
Best Practices in Creating Fashion Videos
The eight steps above are a great guide to starting your fashion videography ventures. However, there are some best practices that you should follow to ensure that your video is professional and effective. These include,
Tip 1. Keep your fashion video short and engaging
Keep your video short and engaging. Aim for a video length of around 60 seconds or less, and use captivating visuals and storytelling to keep your audience engaged from start to finish. Consider using captions or subtitles to make your video accessible to a wider audience.
Tip 2. Incorporate call-to-action
A call to action is a crucial aspect of a fashion video. The call-to-action should be clear and concise and encourage the audience to take action, such as visiting the website, following the brand on social media, or purchasing.
Tip 3. Optimise for social media
Social networks, such as Instagram and TikTok, are the perfect platforms to showcase fashion videos. Optimise the video for these platforms using the appropriate aspect ratio and length. Use hashtags to increase the visibility of the video.
Tip 4. Test and analyse
After creating the fashion video, testing and analysing its effectiveness is crucial. Use analytics tools to measure engagement, views, and conversion rates. Use this data to optimise future videos and improve the overall performance of the brand’s video marketing strategy.
Takeaways
Fashion videos uniquely tell a brand’s story, increase engagement, and improve SEO. They provide a more comprehensive view of the product or services, helping customers make informed purchase decisions.
In the content above, we have highlighted the benefits of fashion videography for your brand and provided valuable tips on making compelling fashion videos. The five essential steps in creating compelling fashion videos include,
- defining your objective
- creating a storyboard
- selecting a theme
- choosing the right location and models
- highlighting the fashion pieces
- using the right music
- enhancing your video
With these steps, fashion videographers can capture the brand’s essence, communicate its message and engage with customers on a more personal level. By employing fashion videography, brands can significantly increase their reach and, ultimately, their bottom line, making it a must-have tool for any fashion brand.
